Sports in India – Have We Monetized it enough?
Sreelata Yellamrazu , Mumbai: Sep 18 2008
Made Popular Sep 18 2008
India :
By Kartik Kannan Sports in India, has over the years has largely been associated with Cricket. Whenever companies look at media buying, it is centred around cricket and Bollywood. Agreed that Cricket is monetizable, much more than other sports, but...
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Going by the question portrayed by the header, we have certainly not done enough to monetize sports in India. Factually speaking, irrespective of what the stats say, it is only and only cricket that can make you rich in this country. A couple of my friends play for the state side and earn enough to keep themselves on track through out the year. A couple of other boxers, do not even get enough to keep their pocket running and instead they come back home battered and bruised hoping for sponsors and funding which never comes.

We need a change people and that change is thinking beyond cricket. Even if half the money invested on cricket is put to other sports, we will do well enough to win more golds at the next Olympics.
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